For the 2020 conference, I conceptualised and designed a vibrant theme that effectively captured the essence of the event while adhering to the brief's requirements. The campaign prominently featured large format banners, rollup banners, ID lanyards, a schedule booklet, website banners, digital invites, EDMs, and comprehensive digital and social media ad suites. The two-day event was a remarkable success, attracting over 400 attendees, including key speakers and special guests, all of whom contributed to a positive reception. The eye-catching design utilised bright colours and represented inclusivity through a diverse selection of individuals, resonating well with participants. Additionally, the concept supported the digital campaign strategy by incorporating engaging social media posts, reels, countdowns, and more, enhancing overall visibility and excitement leading up to the event.